5 online service ideas to make it a holiday season to remember
Holiday season is approaching, time for fashion and time for cheer. It might be the peak selling season, making sure your marketing campaigns are to cheer for is not an easy task. Bringing the luxury experience of personal shopping and champagne online, is not done by pulling out a promotional megaphone, but by improving your customers’ shopping experience and surprising them with some great holiday season service extras.
1. The power of a handwritten note
Yes, you read that correctly. In a time where we all use emojis and emoticons to communicate with each other, taking the time to put pen to paper is a great way to capture your customer’s attention. A handwritten note thanking him or her for the purchase and wishing him or her happy holidays show them you really care.
Can’t find the time to write those handwritten notes? Why not create a stylish video message or design a holiday card to add some sparkle in the buying journey?
In this digital world, taking the time to put pen to paper is a great way to capture your customer’s attention.
2. Holiday shopping season helpline
Remember that holiday shopping can be stressful for a lot of shoppers. Taking a bit of the stress out of the need to find the right present for everyone in time is what will leave them feeling relieved. Using your live chat to pro-actively offer them help or advice will not only add a personal touch to your online store, it’s also your way to tackle questions right when they occur.
3. The gift of giving
What says holiday season more than an elegantly wrapped gift? Since everyone at your party will want the nicest looking gift under the tree, the right branded gift can literally put your name out there. Make sure your gift-wrapping is a reflection of your brand’s identity and highlight the gift-wrapping options clearly on your website. Potential customers will really appreciate saving the time and effort not having to wrap the present themselves.
Since everyone at your party will want the nicest looking gift under the tree, the right branded gift can literally put your name out there.
4. Spark and inspire
People love to feel special, especially during the busy holiday season. So, offer your best customers a VIP experience they won’t forget. Add the holiday season sparkle to your online branding, share holiday (outfit) ideas and reward them with access to an exclusive selection of gifts or with other little surprises. To help your customers to reduce holiday shopping stress, consider offer holiday-specific policies, like an extended return window.
5. Follow-up with early access
The holiday season always attracts a bunch of new visitors and clients to your online store. Convince them to become a returning customer by following up with early-bird access to your new collection or sales period, and who knows perhaps they will become one of your best clients during the next holiday season?
The holiday season attracts new visitors and clients to your online store. Convince them to become a returning customer by following up with early-bird access to your new collection or sales period.
Do you hear what we hear? It’s Online Heroes’ Santa Claus bringing you holiday season ecommerce success! Come on, let’s get festive and book a meeting to hear how we can make your online flagship store sound like Jingle Bells!